Abstract:Chinese medicine is the treasure of Chinese traditional culture and the wisdom of the Chinese nation and people. History and practice have proved that Chinese medicine plays an irreplaceable role in the lasting prosperity of the Chinese nation. For Chinese medicine, General Secretary Xi Jinping proposed to “inherit the essence and keep integrity and innovate”. Cultural confidence is an important measure to build a cultural power in the new era. It is an effective way to achieve cultural confidence to strengthen the confidence of Chinese medicine culture, keep the right inheritance, and explore innovative development, which is of far-reaching significance to promote the construction of a cultural power.